MARTA VEINBERGA visual artist

DANDRUFF
prize stickers, adhesive film, tape on plywood
152.5 x 305 cm
2016

A prize sticker is the conceptual, as well as technical starting point of the Dandruff. Usually, stickers of this sort are issued by a variety of sales outlets (such as supermarkets, filling stations, etc.) and a set of them (about 10 to 40 pieces, attached to a collector’s card) gives one an opportunity to buy specific items with a discount. At times, these stickers seduce us to acquire things whose necessity we wouldn’t otherwise even conceive. But generally, they only roam our wallets, pockets, bags and cars until turn into a trash; or, into the new painting, if the case is more fortunate.

Dandruff, in a humorous way, tells about excessive shopping and other human weaknesses that often take over our intentions of being rational and consequent. In Dandruff, the panel house becomes a symbol of such weaknesses.